Cookie Policy
The Brand Ledger · Legal
Cookie Policy
Last updated: April 2026 · Applies to thebrandledger.co.uk
This cookie policy explains what cookies are, which cookies The Brand Ledger uses, and how you can control them. We keep cookie use to a minimum — only what is necessary to operate the publication and understand our readership.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to remember information about your visit — such as whether you are logged in, or whether you have already seen the cookie consent banner.
Cookies cannot run programmes or deliver viruses to your device. They are uniquely assigned to you and can only be read by the web server that issued them.
How we use cookies
The Brand Ledger uses cookies in two categories — essential cookies that are required for the site to function, and analytics cookies that help us understand how readers engage with the publication. We do not use advertising, tracking or social media cookies.
Analytics cookies only load if you accept them via the cookie consent banner. If you select "Essential only", Google Analytics does not run and no analytics cookies are set.
Cookies we use
Essential cookies
Always active
These cookies are required for the website to function. They cannot be switched off. They are set in response to actions you take — such as logging in to your member account or recording your cookie consent preference.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| ghost-members-ssr | Ghost | Keeps you logged in to your member account | Session |
| ghost-members-token | Ghost | Authenticates your member session securely | 6 months |
| CookieYes consent | CookieYes | Stores your cookie consent preferences | 1 year |
Analytics cookies
Only if accepted
These cookies are set by Google Analytics and help us understand how readers find and use The Brand Ledger. All data is anonymised — we cannot identify individual readers from analytics data. These cookies only load after you accept analytics cookies via the consent banner.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| _ga_* | Google Analytics | Maintains session state and counts page views for the current session | 2 years |
| _gid | Google Analytics | Distinguishes users — used to throttle request rate | 24 hours |
Full cookie declaration
The table below is automatically updated by CookieYes and reflects all cookies currently active on thebrandledger.co.uk.
Cookie declaration table — add your CookieYes declaration embed code here.
Found in CookieYes dashboard → Cookie Policy → Cookie Declaration.
How to control cookies
You have several options for controlling cookies on The Brand Ledger:
Cookie consent banner
When you first visit the site, the cookie consent banner allows you to accept all cookies or essential cookies only. You can change your preference at any time by clearing your browser cookies and revisiting the site — the banner will appear again.
Browser settings
All modern browsers allow you to control cookies through their settings. You can set your browser to block cookies, delete existing cookies, or alert you before a cookie is set. Note that blocking essential cookies may prevent you from logging in to your member account.
Google Analytics opt-out
You can prevent Google Analytics from collecting your data across all websites by installing the Google Analytics opt-out browser add-on.
Third-party cookies
We do not embed social media widgets, advertising networks or third-party content that would set cookies without your knowledge. The only third-party cookies on The Brand Ledger are Google Analytics cookies, and only if you have accepted analytics cookies.
Changes to this policy
We may update this cookie policy if we add new features to the publication or change the tools we use. The date at the top of this page reflects when it was last updated. Material changes will be communicated to subscribers by email.
More information
For questions about cookies or how we handle your data more broadly, see our Privacy Policy or contact us directly.
For general information about cookies, visit allaboutcookies.org or the ICO's guide to cookies.